We completed a total overhaul of the Ray’s Merchandising Kit of parts as part of our work developing their Store of the Future.
We were able to fully fixture their 2000m2 stores with an inventory of <100 individual parts; true to our Campsite logic and Australian Ingenuity design filter. Their BCF’ing cousins saw this elegant simplicity, and saw an opportunity!
The simplicity and versatility of the T-Frame was particularly attractive to the BCF’ers as a rapid and space efficient way to change seasons.
We worked with the BCF team to identify the swing zones by store; a base kit to allow merchandising of everything from reef shoes to waders, boardies to triple layer GORE-TEX® and bench coats.
Each store-specific kit was assembled in our factory, photographed, knocked down and re-crated for direct shipment with its’ own individual manifest and assembly manifest. (Meg Ryan sadly wouldn’t appear for the fee)-